Our people

Meet Our Board

Morgan Moore, President

Morgan Moore is an alumnus of the University of Guelph where he received a Bachelor of Science in Agriculture. He also holds a Professional Agrologist (PA) designation with the Manitoba Institute of Agrologists.  Along with being President of PrüvIT Technologies, Morgan serves as a Council Member with the Farm Products Council of Canada. He is also the President of the Canadian Co-operative Wool Growers and Past Chair of the Manitoba Sheep Association. Morgan farms near Brandon, Manitoba and has a commercial cow-calf and lamb feedlot operation.

Allan Ribbink

Allan Ribbink graduated from the Centralia College of Agricultural Technology. Full of youthful enthusiasm, he decided to go it alone, rather than partner in the family dairy farm he had been raised on. He began his agricultural career in1979 with the purchase of his first 100-acre farm at Tiverton, Ontario and 100 pregnant Suffolk crossbred ewes. By the late 1990s a 2000 head lamb finishing barn was built and Allan Ribbink Livestock eventually began providing weekly deliveries of heavy lambs and veal calves to the Eastern United States.  

Allan has been involved in his local community as a founding member of the Bruce Botanical Food Gardens and the Penetangore Regional Economic Development Corporation, as well as his involvement as a board member on several agricultural organizations. He suggests we must each be challenged as individual producers in order to develop positive solutions collectively as an industry.

Harry Elsinga

Harry Elsinga spent 30 years as a dairy farmer and registered Holstein breeder. In 2010, he began raising Registered Rideau Arcott sheep as a seed stock producer on his farm in Prince Edward Island. Harry has been involved in several livestock organizations and has served on various boards at the local and national level. Currently, he sits on both the Canadian Sheep Federation and PrüvIT Technologies Boards of Directors. Harry has been a key driver in seeking out new and innovation ways of managing livestock production data.

Howard Morry

Howard Morry is a fourth-generation sheep farmer operating a small scale, 50 breeding ewe operation in Goulds, Newfoundland. He is President of Sheep Producers Association of Newfoundland & Labrador (SPANL), having previously served as Treasurer for 25 years.

Howard holds a BComm (Hons) from Memorial University and had a 35-year career in IT with Bell Canada. He has served his community as a long-time volunteer with his local 4-Hclub and minor sports association. Howard's operation is among the Newfoundland sheep farming families who maintain the tradition of moving sheep by boat from Newfoundland's mainland to nearby smaller islands for summer grazing. You can find the tradition featured on CBC News.

Fred Baker

Fred Baker was born and raised on a large mixed/dairy farm in eastern Ontario.  After completing a degree in ecology and sustainability from Brock University, he completed an enjoyable 37-year career with the Federal Government managing a large departmental library while simultaneously managing a 400 head sheep operation on the family farm.

First elected to the Ontario Sheep Marketing Agency in 1984, he served as Chair of OSMA from 1988 to 2004, currently serves as Ontario Lamb Producers Caucus Chair, served with the Canadian Sheep Federation including a period as Chair from 2002 to 2006, and again from 2019 to present day. 

Following retirement from the federal government, Fred continues to farm both crops and market lambs and has represented the sheep industry on NFACC on behalf of the Canadian Sheep Federation. Fred is also an avid gardener,  putterer and man about town. 

Liezel Kennedy

Liezel Kennedy, her husband Larry and their two boys farm in Southwest Saskatchewan. They currently run 900 commercial ewes and are slowly breeding in more Rideau influence. In addition to sheep, they rent out crop land and custom graze cattle in the summer. 

Liezel's family is passionate about the sheep industry. Sheep are safer than cattle to work around with young children, and their flexibility in breeding times make them a great fit for their ranch. Liezel enjoys photographing sheep, working with stock dogs and talking about sheep.

Simon Atkinson

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