At PrüvIT Technologies, we develop solutions for farmers that meet their needs first and deliver value along every step of the livestock production chain. We’ve built our company and technologies out of necessity – to address the real-world problems facing livestock producers who have long been frustrated by current traceability challenges.
With deep roots in livestock production and a thorough understanding of complex regulatory environments, our goal has always been to revolutionize how livestock are tracked and monitored by providing users with an easy-to-use, accurate and affordable livestock traceability system.
From prevention and detection to investigation and response, we make precise traceability easy, fast and functional by integrating blockchain networks with AI, biometrics, deep machine learning, automated data sharing and autonomous record keeping.
But the burden of regulatory compliance falls on producers’ shoulders. It creates more work and is a significant cost for all livestock producers who already face tight margins – regardless of the species.
What’s more, paper records and limited use of digital reporting mean that in the event of an outbreak, unwieldy manual traceback activities are outpaced by rapid disease spread.
Today’s traceability systems provide no added value for livestock producers. There’s no aggregation of the data that producers enter. This makes it impossible for farmers to gather intelligence about their animals down the production chain to validate their farm management practices.
As Canadian regulators were leaning towards expanding and enhancing traceability legislation, farmers started to push back. Not only did farmers need a traceability system that was easy to use, but they also wanted to receive something in return for the extensive data entry required to support traceability systems.
The Canadian Sheep Federation (CSF) looked for technology solutions that would meet producers' needs and found these solutions didn’t exist. So they decided to build the technology themselves. For the last four years, the CSF team has been developing traceability solutions designed for producers to fit within the demanding Canadian regulatory environment.
Because other industries in Canada and beyond desperately need these solutions, the CSF launched PrüvIT
– a for-profit subsidiary – to bring these solutions to farmers around the globe.